The digital star is being positioned as a new kind of cross-cultural act
As LiFTED turns 5 this month we launch LiFTED Japan
The Indian rapper will stop in Hong Kong, Thailand, Malaysia & Singapore
The streamer-turned-creator taps into China’s rising Rap scene
Design, Streetwear, Music & Sport for everyone
“Japan has a rich appreciation for American music and R&B music.”
"To me, life is all about maximizing yourself in every aspect”
“I want to be someone who keeps standing back up no matter how many times I fall”
The Indian rapper continues to show why he has a one-of-a-kind vision
The Japanese rapper pivots to introspective R&B with a meditative new single
Will Asian Afrobeats be the summer 2026 vibe?
The Brooklyn rapper comes out swinging with his most provocative bars yet
